Mythmaking on Madison Avenue : how advertisers apply the power of myth & symbolism to create leadership brands /

Bibliographic Details
Main Author:	Randazzo, Sal
Format:	Book
Language:	English
Published:	Chicago, Ill. : Probus Pub. Co., [1993]
Subjects:	Advertising > Psychological aspects. Advertising > Social aspects. Symbolism in advertising. Advertising > Brand name products.

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