Multicultural marketing : selling to a diverse America /

Bibliographic Details
Main Author:	Rossman, Marlene L.
Format:	Book
Language:	English
Published:	New York : American Management Association, [1994]
Subjects:	Market segmentation > United States. Minority consumers > United States.

by Rossman, Marlene L.
Published 1994

Connect to the full text of this electronic book

eBook