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Multicultural marketing : selling to a diverse America /

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Bibliographic Details
Main Author: Rossman, Marlene L.
Format: Book
Language:English
Published: New York : American Management Association, [1994]
Subjects:
Market segmentation > United States.
Minority consumers > United States.

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Call Number: HF5415.127 .R673 1994
 
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HF5415.127 .R673 1994 Available