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Multicultural marketing : selling to a diverse America /

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Bibliographic Details
Main Author: Rossman, Marlene L.
Format: Book
Language:English
Published: New York : American Management Association, [1994]
Subjects:
Market segmentation > United States.
Minority consumers > United States.
Description
Physical Description:xi, 178 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0814450717