Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Newbury Park, Calif. :
Sage Publications,
[1993]
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| Subjects: |
| Item Description: | "Published in cooperation with the Association for Consumer Research." |
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| Physical Description: | xii, 352 pages ; 29 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0803951558 |