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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

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Bibliographic Details
Main Author: Bearden, William O., 1945-
Other Authors: Netemeyer, Richard G., 1956-, Mobley, Mary F.
Format: Book
Language:English
Published: Newbury Park, Calif. : Sage Publications, [1993]
Subjects:
Marketing research.
Consumer behavior > Research.

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Call Number: HF5415.3 .B323 1993
 
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HF5415.3 .B323 1993 Available