Cover Image

The marketing of the president : political marketing as campaign strategy /

Show other versions (1)
Bibliographic Details
Main Author: Newman, Bruce I.
Format: Book
Language:English
Published: Thousand Oaks, CA : Sage Publications, [1994]
Subjects:
Presidents > United States > Election.
Campaign management > United States.
Political campaigns > United States.
Marketing > United States.
Description
Physical Description:xvii, 165 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 152-153) and indexes.
ISBN:080395137X
0803951388 (pbk.)