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The marketing of the president : political marketing as campaign strategy /

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Bibliographic Details
Main Author: Newman, Bruce I.
Format: Book
Language:English
Published: Thousand Oaks, CA : Sage Publications, [1994]
Subjects:
Presidents > United States > Election.
Campaign management > United States.
Political campaigns > United States.
Marketing > United States.

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Call Number: JK528 .N48 1994
 
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JK528 .N48 1994 Available