Cover Image

International advertising : standardization and adaptation /

Bibliographic Details
Main Author: Kirpalani, V. H. (Vishnu H.), 1928-
Other Authors: Laroche, Michel
Format: Book
Language:English
Published: Chicago, Ill. : American Marketing Association, [1993]
Series:Bibliography series (American Marketing Association)
Subjects:
Advertising > Bibliography.
Description
Physical Description:xxiii, 108 pages ; 22 cm.
ISBN:087757233X (pbk.)