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International advertising : standardization and adaptation /

Bibliographic Details
Main Author: Kirpalani, V. H. (Vishnu H.), 1928-
Other Authors: Laroche, Michel
Format: Book
Language:English
Published: Chicago, Ill. : American Marketing Association, [1993]
Series:Bibliography series (American Marketing Association)
Subjects:
Advertising > Bibliography.

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Call Number: HF5823 K57 1993
 
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HF5823 K57 1993 Available