APA (7th ed.) Citation

Kirpalani, V. H., & Laroche, M. (1993). International advertising: Standardization and adaptation. American Marketing Association.

Chicago Style (17th ed.) Citation

Kirpalani, V. H., and Michel Laroche. International Advertising: Standardization and Adaptation. Chicago, Ill.: American Marketing Association, 1993.

MLA (9th ed.) Citation

Kirpalani, V. H., and Michel Laroche. International Advertising: Standardization and Adaptation. American Marketing Association, 1993.