Advertising and marketing communication management /

Bibliographic Details
Main Author:	Murphy, John H.
Other Authors:	Cunningham, Isabella C. M.
Format:	Book
Language:	English
Published:	Forth Worth : Dryden Press : Harcourt Brace College Pub., [1993]
Edition:	1st ed.
Subjects:	Advertising. Sales promotion. Advertising > United States > Case studies. Sales promotion > United States > Case studies.

Description
Physical Description:	xvi, 528 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0030510694