Advertising and marketing communication management /

Bibliographic Details
Main Author:	Murphy, John H.
Other Authors:	Cunningham, Isabella C. M.
Format:	Book
Language:	English
Published:	Forth Worth : Dryden Press : Harcourt Brace College Pub., [1993]
Edition:	1st ed.
Subjects:	Advertising. Sales promotion. Advertising > United States > Case studies. Sales promotion > United States > Case studies.

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