Cover Image

Electronic media programming : strategies and decision making /

Bibliographic Details
Main Author: Carroll, Raymond L.
Other Authors: Davis, Donald M.
Format: Book
Language:English
Published: New York : McGraw-Hill, [1993]
Series:McGraw-Hill series in mass communication.
Subjects:
Broadcasting > United States > Planning.
Radio programs > United States > Planning.
Television programs > United States > Planning.
Description
Physical Description:xii, 532 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages 506-511) and index.
ISBN:0070102988 :