Electronic media programming : strategies and decision making /

Bibliographic Details
Main Author:	Carroll, Raymond L.
Other Authors:	Davis, Donald M.
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1993]
Series:	McGraw-Hill series in mass communication.
Subjects:	Broadcasting > United States > Planning. Radio programs > United States > Planning. Television programs > United States > Planning.

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