Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing /

Bibliographic Details
Main Author:	Hollander, Stanley C. (Stanley Charles), 1919-2004
Other Authors:	Germain, Richard
Format:	Book
Language:	English
Published:	Chicago, Ill. : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, [1992]
Subjects:	Market segmentation > United States > History. Young consumers > United States > History. Marketing > United States > History. Advertising > United States > History.

Description
Physical Description:	xiv, 144 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 119-134) and index.
ISBN:	0844234567