Cover Image

Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing /

Bibliographic Details
Main Author: Hollander, Stanley C. (Stanley Charles), 1919-2004
Other Authors: Germain, Richard
Format: Book
Language:English
Published: Chicago, Ill. : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, [1992]
Subjects:
Market segmentation > United States > History.
Young consumers > United States > History.
Marketing > United States > History.
Advertising > United States > History.

Remote Storage

Holdings details from Remote Storage
Call Number: HF5415.127 .H65 1992
 
Call Number Status Get It
HF5415.127 .H65 1992 Available