APA (7th ed.) Citation

Hollander, S. C., & Germain, R. (1992). Was there a Pepsi Generation before Pepsi discovered it?: Youth-based segmentation in marketing. American Marketing Association ; NTC Business Books.

Chicago Style (17th ed.) Citation

Hollander, Stanley C., and Richard Germain. Was There a Pepsi Generation Before Pepsi Discovered It?: Youth-based Segmentation in Marketing. Chicago, Ill. : Lincolnwood, Ill.: American Marketing Association ; NTC Business Books, 1992.

MLA (9th ed.) Citation

Hollander, Stanley C., and Richard Germain. Was There a Pepsi Generation Before Pepsi Discovered It?: Youth-based Segmentation in Marketing. American Marketing Association ; NTC Business Books, 1992.