Cover Image

Brand equity & advertising : advertising's role in building strong brands /

Bibliographic Details
Other Authors: Aaker, David A., Biel, Alexander L.
Format: Book
Language:English
Published: Hillsdale, N.J. : L. Erlbaum Associates, 1993.
Series:Advertising and consumer psychology.
Subjects:
Brand name products > Valuation > Congresses.
Advertising > Brand name products > Congresses.
Description
Physical Description:x, 380 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0805812830
0805812849 (pbk.)