Brand equity & advertising : advertising's role in building strong brands /

Bibliographic Details
Other Authors:	Aaker, David A., Biel, Alexander L.
Format:	Book
Language:	English
Published:	Hillsdale, N.J. : L. Erlbaum Associates, 1993.
Series:	Advertising and consumer psychology.
Subjects:	Brand name products > Valuation > Congresses. Advertising > Brand name products > Congresses.

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