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Commodity advertising : the economics and measurement of generic programs /

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Bibliographic Details
Main Author: Forker, Olan D.
Other Authors: Ward, Ronald W.
Format: Book
Language:English
Published: New York : Toronto : New York : Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, [1993]
Subjects:
Advertising > Food > United States.
Generic products > United States.
Advertising > Brand name products > United States.
Advertising > Food > United States > Case studies.
Description
Physical Description:x, 294 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 275-285) and index.
ISBN:002910405X