Commodity advertising : the economics and measurement of generic programs /

Bibliographic Details
Main Author:	Forker, Olan D.
Other Authors:	Ward, Ronald W.
Format:	Book
Language:	English
Published:	New York : Toronto : New York : Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, [1993]
Subjects:	Advertising > Food > United States. Generic products > United States. Advertising > Brand name products > United States. Advertising > Food > United States > Case studies.

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