Cover Image

Developing, implementing & managing an effective marketing plan /

Bibliographic Details
Main Author: Goetsch, H. W.
Format: Book
Language:English
Published: Chicago, Ill. : Lincolnwood, Ill., U.S.A. : American Marketing Association ; NTC Business Books, a division of NTC Publishing Group, [1993]
Subjects:
Marketing > Planning.
Marketing > Management.
Description
Physical Description:xv, 249 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0844233706 :