Developing, implementing & managing an effective marketing plan /

Bibliographic Details
Main Author:	Goetsch, H. W.
Format:	Book
Language:	English
Published:	Chicago, Ill. : Lincolnwood, Ill., U.S.A. : American Marketing Association ; NTC Business Books, a division of NTC Publishing Group, [1993]
Subjects:	Marketing > Planning. Marketing > Management.

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