Doing well while doing good : the marketing link between business & nonprofit causes /

Bibliographic Details
Main Author:	Embley, L. Lawrence
Format:	Book
Language:	English
Published:	Englewood Cliffs, NJ : Prentice Hall, 1993.
Edition:	1st ed.
Subjects:	Social responsibility of business > United States. Corporations > United States > Charitable contributions. Marketing > United States. Nonprofit organizations > United States > Marketing.

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