Product decision processes among older adults /

Bibliographic Details
Main Author:	Bikson, Tora K., 1940-
Corporate Author:	National Science Foundation (U.S.)
Other Authors:	Goodchilds, Jacqueline D. (Jacqueline Desire), 1926-
Format:	Book
Language:	English
Published:	Santa Monica, CA : Rand, [1978]
Subjects:	Consumers' preferences > United States. Older consumers > United States. Motivation research (Marketing)

Description
Item Description:	"Prepared under a grant from the National Science Foundation." "R-2361-NSF" "September 1978"
Physical Description:	ix, 288 pages : illustrations ; 28 cm.
Bibliography:	Bibliography: pages 283-288.
ISBN:	0833000748