Product decision processes among older adults /

Bibliographic Details
Main Author:	Bikson, Tora K., 1940-
Corporate Author:	National Science Foundation (U.S.)
Other Authors:	Goodchilds, Jacqueline D. (Jacqueline Desire), 1926-
Format:	Book
Language:	English
Published:	Santa Monica, CA : Rand, [1978]
Subjects:	Consumers' preferences > United States. Older consumers > United States. Motivation research (Marketing)

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