APA (7th ed.) Citation

Hisrich, R. D., & Peters, M. P. (1991). Marketing decisions for new and mature products (2nd ed.). Macmillan ; Collier Macmmillan Canada ; Maxwell Macmillan International Pub. Group.

Chicago Style (17th ed.) Citation

Hisrich, Robert D., and Michael P. Peters. Marketing Decisions for New and Mature Products. 2nd ed. New York : Toronto : New York: Macmillan ; Collier Macmmillan Canada ; Maxwell Macmillan International Pub. Group, 1991.

MLA (9th ed.) Citation

Hisrich, Robert D., and Michael P. Peters. Marketing Decisions for New and Mature Products. 2nd ed. Macmillan ; Collier Macmmillan Canada ; Maxwell Macmillan International Pub. Group, 1991.