Marketing decisions for new and mature products /

Bibliographic Details

Main Author:	Hisrich, Robert D.
Other Authors:	Peters, Michael P.
Format:	Book
Language:	English
Published:	New York : Toronto : New York : Macmillan ; Collier Macmmillan Canada ; Maxwell Macmillan International Pub. Group, [1991]
Edition:	2nd ed.
Series:	Macmillan series in college marketing.
Subjects:	Product management. New products.