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Dynamic models of advertising competition : open- and closed-loop extensions /

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Bibliographic Details
Main Author: Erickson, Gary M., 1945-
Format: Book
Language:English
Published: Boston : Kluwer Academic Publishers, [1991]
Series:International series in quantitative marketing.
Subjects:
Advertising > Mathematical models.
Competition > Mathematical models.
Description
Physical Description:viii, 122 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 111-117) and index.
ISBN:0792391462 (alk. paper)