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Dynamic models of advertising competition : open- and closed-loop extensions /

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Bibliographic Details
Main Author: Erickson, Gary M., 1945-
Format: Book
Language:English
Published: Boston : Kluwer Academic Publishers, [1991]
Series:International series in quantitative marketing.
Subjects:
Advertising > Mathematical models.
Competition > Mathematical models.

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Call Number: HF5821 .E75 1991
 
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HF5821 .E75 1991 Available