Decision criteria for new product acceptance and success : the role of trade buyers /

Bibliographic Details
Main Author:	McLaughlin, Edward W. (Edward William)
Other Authors:	Rao, Vithala R.
Format:	Book
Language:	English
Published:	New York : Quorum Books, 1991.
Subjects:	Grocery trade > United States. New products > United States > Management.

Description
Physical Description:	xii, 189 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages [181]-186) and index.
ISBN:	0899305253 (alk. paper)