Decision criteria for new product acceptance and success : the role of trade buyers /

Bibliographic Details
Main Author:	McLaughlin, Edward W. (Edward William)
Other Authors:	Rao, Vithala R.
Format:	Book
Language:	English
Published:	New York : Quorum Books, 1991.
Subjects:	Grocery trade > United States. New products > United States > Management.

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