Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products /

The lovely, ugly bug /
by: Masterson, Rosalind
Published: (2016)

Democratizing luxury : name brands, advertising, and consumption in modern Japan /
by: Culver, Annika A., 1975-
Published: (2024)

Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues /
by: Zaichkowsky, Judith Lynne, 1951-
Published: (1995)

Teach for India : marketing an idea /
by: Hennessy, Julie, et al.
Published: (2016)

Weight Watchers rebrands to WW /
by: Osland, Asbjørn, et al.
Published: (2020)

The psychology behind trademark infringement and counterfeiting /
by: Zaichkowsky, Judith Lynne, 1951-
Published: (2006)

Massimo dutti : the digital marketing plan of a brand within INDITEX Group /
by: Matosas-López, Luis
Published: (2023)

Reebok rebrands : corporate and marketing strategies in the South African sporting goods industry /
by: Schoombee, Jacques, et al.
Published: (2018)

Cases in consumer bahavior /
by: DeBruicker, Stewart
Published: (1980)

The power of the purse : how smart businesses are adapting to the world's most important consumers --- woman /
by: Warner, Fara
Published: (2006)

Jamtara Traders : poised for growth or doom? /
by: Mukherjee, Jaydeep, (Economist)
Published: (2023)

CloudMagic.
by: Sugathan, Praveen
Published: (2022)

Tasty Catering : building the brand /
by: Thompson, Kenneth R.
Published: (2023)

Contemporary cases in consumer behavior /
by: Blackwell, Roger D.
Published: (1977)

Cases in consumer behavior /
by: Blackwell, Roger D.
Published: (1969)

The future of limited service restaurants : let the consumer decide /
by: Krawcyyk, Matthew, et al.
Published: (2015)

The power of branding : Dover Downs Entertainment, Inc. /
by: Mayo, Cynthia, et al.
Published: (2013)

Paris Baguette from Korea /
by: Kniazeva, Maria
Published: (2020)

The Hillshire Farm brand : growth opportunities in snacking /
by: Roese, Neal J., et al.
Published: (2020)

Haircare : hygiene or high fashion? /
by: Masterson, Rosalind
Published: (2016)

Consumer behavior dynamics : a casebook /
Published: (1977)

The battle to restore number 47 : the power of 'quiet' lobbying /
by: Cohu, Jeff
Published: (2023)

Old Spice : repeating success in the face of competitive threat /
by: Rucker, Derek D., 1977-, et al.
Published: (2016)

The myth of excellence : why great companies never try to be the best at everything /
by: Crawford, Frederick A.
Published: (2001)

Capri-Sun Juice drinks : strategic repositioning to extend the product life cycle /
by: Beacom, Emma
Published: (2022)

Zopa : time for a brand redesign? /
by: Roese, Neal, et al.
Published: (2017)

Cases on consumer-centric marketing management /
Published: (2014)

Bel Brand : the laughing cow challenge /
by: Rucker, Derek D., 1977-, et al.
Published: (2016)

Market research : exploring the impact of social media brand engagement in the UK within the food sector /
by: Gutierrez, Anabel, active 2023
Published: (2023)

Branding & AI : leveraging technology to generate brand revenue /
by: Aggarwal, Chahat
Published: (2021)

The secret lives of customers : a detective story about solving the mystery of customer behavior /
by: Duncan, David Scott (Business consultant)
Published: (2021)

The connected customer : the changing nature of consumer and business markets /
Published: (2010)

Harley-Davidson® Motor Company : bonding with the biker /
by: Townsend, Stephanie, et al.
Published: (2016)

Fighting the giants : the case of a new player /
by: Rosnan, Herwina, et al.
Published: (2016)

The luxury watch boom /
by: Lawrence, Kelsey
Published: (2023)

International Data Spaces : a collaborative organizational moonshot /
by: Chesbrough, Henry William, et al.
Published: (2021)