Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products /

Bibliographic Details
Main Author:	Gershman, Michael
Format:	Book
Language:	English
Published:	Reading, Mass. : Addison-Wesley Pub. Co., [1990]
Subjects:	Consumer goods > United States > Marketing > Case studies. Brand name products > United States > Marketing > Case studies.

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