Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products /

Bibliographic Details
Main Author:	Gershman, Michael
Format:	Book
Language:	English
Published:	Reading, Mass. : Addison-Wesley Pub. Co., [1990]
Subjects:	Consumer goods > United States > Marketing > Case studies. Brand name products > United States > Marketing > Case studies.

Description
Physical Description:	xviii, 270 pages ; 25 cm.
Bibliography:	Includes bibliographical references (pages 257-262) and index.
ISBN:	0201550822 :