APA (7th ed.) Citation

Gershman, M. (1990). Getting it right the second time: How American ingenuity transformed forty-nine marketing failures into some of our most successful products. Addison-Wesley Pub. Co..

Chicago Style (17th ed.) Citation

Gershman, Michael. Getting It Right the Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures into Some of Our Most Successful Products. Reading, Mass.: Addison-Wesley Pub. Co., 1990.

MLA (9th ed.) Citation

Gershman, Michael. Getting It Right the Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures into Some of Our Most Successful Products. Addison-Wesley Pub. Co., 1990.