Marketing management : strategy and cases /

Bibliographic Details
Main Author:	Dalrymple, Douglas J.
Other Authors:	Parsons, Leonard J.
Format:	Book
Language:	English
Published:	New York : J. Wiley, [1986]
Edition:	4th ed.
Series:	Wiley series in management.
Subjects:	Marketing > Management. Marketing > Management > Case studies.

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