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Ratings analysis : theory and practice /

Bibliographic Details
Main Author: Webster, James G.
Other Authors: Lichty, Lawrence Wilson
Format: Book
Language:English
Published: Hillsdale, N.J. : L. Erlbaum Assocociates, 1991.
Series:Communication textbook series. Broadcasting.
Subjects:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.
Description
Physical Description:ix, 290 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 264-278) and indexes.
ISBN:080580949X (p)
0805802398 (c)