Ratings analysis : theory and practice /

Bibliographic Details
Main Author:	Webster, James G.
Other Authors:	Lichty, Lawrence Wilson
Format:	Book
Language:	English
Published:	Hillsdale, N.J. : L. Erlbaum Assocociates, 1991.
Series:	Communication textbook series. Broadcasting.
Subjects:	Television programs > Rating > Methodology. Television viewers. Radio programs > Rating > Methodology. Radio audiences.

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