The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
[1991]
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| Series: | Wiley series on business strategy.
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| Subjects: |
| Physical Description: | 306 pages : illustrations |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0471618853 |