The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge /

Bibliographic Details
Main Author:	Harris, Thomas L., 1931-
Format:	Book
Language:	English
Published:	New York : Wiley, [1991]
Series:	Wiley series on business strategy.
Subjects:	Corporations > Public relations. Marketing > Management. Corporate sponsorship.

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