Cover Image

Chains of gold : marketing the ratings and rating the markets /

Bibliographic Details
Main Author: Buzzard, Karen
Format: Book
Language:English
Published: Metuchen, N.J. : Scarecrow Press, 1990.
Subjects:
Television programs > United States > Rating > History.
Radio programs > United States > Rating > History.
Television viewers > United States > Measurement > History.
Radio audiences > United States > Measurement > History.
Description
Physical Description:xi, 214 pages ; 23 cm.
Bibliography:Includes bibliographical references (pages 179-194) and index.
ISBN:081082356X (alk. paper)