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Business strategy type, marketing organization design, product-market growth strategies, and relative marketing effort : an empirical investigation of underlying relationships in service businesses /

Bibliographic Details
Main Author: Rajaratnam, Daniel, 1955-
Other Authors: Conant, Jeffrey S. (degree committee member.), Pride, William M. (degree committee member.), Ringer, Larry J. (degree committee member.), Varadarajan, P. (degree committee member.)
Format: Thesis Book
Language:English
Published: 1989.
Subjects:
Service industries > Marketing.
Marketing > Management.
Marketing
Academic theses
Online Access:Link to OAKTrust copy

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Remote Storage

Holdings details from Remote Storage
Call Number: 1989 Dissertation R161
Notes: Cushing Archival Copy (Library Use Only)
 
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1989 Dissertation R161 Available

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Call Number: 1989 Dissertation R161
 
Call Number Status Get It
1989 Dissertation R161 Available