Marketing to an aging population : selected readings /

Bibliographic Details
Other Authors:	Balazs, Anne L., Schewe, Charles D., 1942-
Format:	Book
Language:	English
Published:	Chicago, Ill. : American Marketing Association, [1990]
Edition:	2nd ed.
Subjects:	Marketing > United States > Management. Older consumers > United States. Consumer behavior > United States.

Description
Physical Description:	x, 257 pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographical references.
ISBN:	0877572097