Cover Image

The New direct marketing : how to implement a profit-driven database marketing strategy /

Bibliographic Details
Corporate Author: David Shepard Associates
Format: Book
Language:English
Published: Homewood, Ill. : Dow Jones-Irwin, [1990]
Subjects:
Direct marketing > Data processing.
Marketing > Databases.
Database management.
Direct marketing > Statistical methods.
Description
Item Description:Includes index.
Physical Description:xix, 535 pages
ISBN:1556233175