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The New direct marketing : how to implement a profit-driven database marketing strategy /

Bibliographic Details
Corporate Author: David Shepard Associates
Format: Book
Language:English
Published: Homewood, Ill. : Dow Jones-Irwin, [1990]
Subjects:
Direct marketing > Data processing.
Marketing > Databases.
Database management.
Direct marketing > Statistical methods.

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Holdings details from Remote Storage
Call Number: HF5415.126 .N48 1990
 
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HF5415.126 .N48 1990 Available