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Strategic marketing management cases and applications /

Bibliographic Details
Main Author: Cravens, David W.
Other Authors: Lamb, Charles W.
Format: Book
Language:English
Published: Homewood, IL : Irwin, 1990.
Edition:3rd ed.
Subjects:
Marketing > Case studies.

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Holdings details from Remote Storage
Call Number: HF5415 .C6944 1990
 
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HF5415 .C6944 1990 Available