Cover Image

Media in politics /

Tony Schwartz, advertising and political media producer, discusses the role of television and radio ads in a political campaign and offers practical examples of media use to advance political candidates and causes.

Bibliographic Details
Corporate Authors: Rockport Associates, Films for the Humanities (Firm)
Other Authors: Schwartz, Tony
Format: Book
Language:English
Published: Princeton, NJ : Films for the Humanities, ©1988, ©1989.
Subjects:
Advertising, Political > United States.
Television in politics > United States.
Radio in politics > United States.
Schwartz, Tony > Interviews.
Mass media > Political aspects.
Communication in politics.
Description
Summary:Tony Schwartz, advertising and political media producer, discusses the role of television and radio ads in a political campaign and offers practical examples of media use to advance political candidates and causes.
Item Description:VHS format.
"FFH 2059."
Videorecording.
Physical Description:1 videocassette (90 min.) : sound, color with black and white sequences ; 1/2 in.
Audience:Mass media.
Advertising.
Political science.
Communication.
Production Credits:Executive producer, David Hoffman ; camera, Joseph Dunn, Sean Glenn.