Media in politics /

Tony Schwartz, advertising and political media producer, discusses the role of television and radio ads in a political campaign and offers practical examples of media use to advance political candidates and causes.

Bibliographic Details

Corporate Authors:	Rockport Associates, Films for the Humanities (Firm)
Other Authors:	Schwartz, Tony
Format:	Book
Language:	English
Published:	Princeton, NJ : Films for the Humanities, ©1988, ©1989.
Subjects:	Advertising, Political > United States. Television in politics > United States. Radio in politics > United States. Schwartz, Tony > Interviews. Mass media > Political aspects. Communication in politics.